Industry
Consumer Health / Personal Care
Project
Long-Term Brand Partnership
Over five years, Off-beat supported multiple Kenvue brands across Hungary.
FROM REACTIVE EXECUTION TO A SYSTEM BUILT FOR GROWTH.
Furbify was already operating across multiple Central European markets in a fast-moving, highly competitive category. But marketing needed to become more structured, more predictable and better connected to commercial priorities.
Campaign planning was often reactive. Inventory could change quickly. Creative, media and business decisions needed to move together — without slowing the organisation down.
The challenge was not simply to create better campaigns. It was to build a marketing system capable of planning 2–3 months ahead while still reacting quickly when stock, demand or commercial priorities changed.
ONE STRATEGY. MULTIPLE GROWTH LEVERS.
What began as a creative collaboration evolved into a broader strategic partnership across Hungary and Slovakia.
We connected brand strategy, creative communication, performance marketing, analytics and reporting into one operating model. Longer-term planning created structure and consistency, while a faster tactical layer allowed the team to respond to changing inventory and market opportunities.
The objective was simple: reduce ad hoc decision-making, take pressure off the internal team and make brand building and performance work as parts of the same commercial system.
BRAND BUILDING THAT CAN STILL SELL.
Furbify operates in a category where rational arguments are everywhere: specifications, price, condition, warranty and performance. Our creative approach gave the brand a more distinctive voice. Instead of communicating refurbished technology purely through functional product messages, campaigns turned product truths, cultural moments, seasonal occasions and everyday observations into simple, recognisable ideas. The result was a flexible creative platform capable of supporting both brand building and short-term commercial activation.
FROM MARKETING ACTIVITY TO MEASURABLE COMMERCIAL GROWTH.
Across Hungary and Slovakia, the performance system generated:
1.4M+ visitors
7,500+ purchases
€2.59M revenue
≈ €360K media investment
But the shift went beyond performance metrics. The partnership developed from creative execution into an integrated marketing system combining strategy, creative, performance and analytics — giving Furbify a more structured way to plan ahead while remaining responsive to changing commercial priorities.