Industry
Consumer Health / Personal Care
Project
Long-Term Brand Partnership
As lead agency, Off-beat supported Johnson & Johnson Consumer Health Hungary and, later, Kenvue Hungary across multiple brands over five years.
Global brands require more than creativity. They require consistency.
Working with Kenvue Hungary meant creating for internationally recognized brands while operating within their global brand standards, internal approval systems, compliance requirements and operational processes. At scale, quality is only one part of the challenge. Reliability becomes equally important.
Many agencies can deliver a great campaign. Far fewer can deliver thousands of assets over multiple years without compromising quality, speed or consistency.
Our approach for Kenvue Hungary was built around becoming a reliable extension of the local marketing team — understanding the individual brands, working confidently within their global frameworks, and delivering consistently across different channels, formats and requirements.
For global brands, trust is built through execution. Not promises.
ONE PARTNERSHIP. MULTIPLE BRANDS. MULTIPLE TOUCHPOINTS.
Over five years, Off-beat supported Kenvue Hungary across a broad range of creative and marketing activities:
Creative Adaptation
Digital Content Production
Video & Static Asset Development
Social Media Management
Performance Marketing Support
Brand Ambassador Communications
Event Communication Support
The work varied by brand, channel and objective, but the expectation remained the same: every execution had to feel right for the local audience while remaining consistent with the global brand it represented.
NEUTROGENA HUNGARY — FEATURED DEEP DIVE
BUILDING A BRAND'S LOCAL INSTAGRAM PRESENCE FROM ZERO.
What began as a creative partnership with Johnson & Johnson Consumer Health Hungary in 2019 soon grew into a broader online and offline collaboration across its brands.
For Neutrogena Hungary, the next step was to establish a local social media presence built around a closer, more personal relationship with consumers — creating direct, motivating conversations around skincare, everyday challenges and confidence.
Off-beat developed the Instagram channel from the ground up. We registered the Neutrogena Hungary account, published its first post on 30 November 2020, and went on to manage the channel until mid-2024.
STRATEGY TO POST. CONCEPT TO PERFORMANCE.
Our responsibility covered the complete development and day-to-day operation of the channel:
Social Media Strategy
Content Strategy & Planning
Original Creative Concepts
Art Direction & Graphic Design
Copywriting
Content Production
Publishing & Channel Management
Community Management
Paid Social / PPC
Campaign Development
Brand Ambassador Recruitment Support
Brand Ambassador Content Publishing
Every creative concept was developed by Off-beat and approved by the client. We created original local content for the Hungarian audience while working within Neutrogena's global brand framework.
INFORMATIVE. ENTERTAINING. COLOURFUL. DYNAMIC.
Neutrogena Hungary's Instagram presence was built around more than product communication. The aim was to turn everyday skincare needs, behaviours and observations into content people could relate to, engage with and respond to.
Rather than relying on a stream of global assets, Off-beat developed original local creative concepts for the Hungarian market — from the idea and copy to the final visual execution.
Different products and messages called for different creative approaches, but together they created a recognisable local voice for Neutrogena.
BUILT PRIMARILY THROUGH ORGANIC GROWTH.
The channel was developed predominantly through organic content and community building, supported by paid media to extend reach, support campaigns and drive specific objectives.
Paid social was part of the system — not a substitute for building an audience people actually wanted to follow.
BUILDING PARTICIPATION, NOT JUST REACH.
From the beginning, the ambition was to create more than a publishing channel. Neutrogena Hungary's Instagram presence was designed to encourage real conversations between the brand and its audience and gradually involve the community in the content itself.
Off-beat managed the community around the channel and supported the brand ambassador programme by recruiting applicants through paid social. Once selected, ambassador content also became part of the Instagram content stream, which we managed and published.
FROM CREATIVE SUPPLIER TO TRUSTED PARTNER.
The Neutrogena launch was also a reflection of how the wider relationship with Johnson & Johnson Consumer Health Hungary had developed since 2019 — from creative and POS work across multiple brands into broader online and offline communication responsibilities.
FIVE YEARS. 5,000+ CREATIVE ASSETS.
Over the course of the partnership, Off-beat delivered more than 5,000 creative assets for Kenvue Hungary across multiple brands, channels and formats — while operating within some of the world's most demanding global brand governance systems.
But the strongest result was the continuity of the partnership itself. For five years, Kenvue Hungary trusted Off-beat to work with brands used by millions of people every day.